Building bridges from awareness to campaigns for a better worldMuuvment is an ambitious online platform giving users the tools they need to take action on issues they care about. Based in US, Canada, UK and Bermuda, Muuvment aims to combine curated social impact films with campaigns to drive meaningful action and build partnerships to address the world’s great challenges. This work is especially supportive of SDG 17 (Partnerships for the Goals). Its initial offering helps global corporates engage staff on social and environmental issues with a subsequent public launch planned. 3B IMPACT works with Muuvment to develop a robust approach to impact measurement and campaigns that make a real difference. We do this by:
- Designing an impact measurement framework to underpin Muuvment’s online platform and show users the difference they are making.
- Supporting business development and engagement with pilot clients on campaigns aligned to specific SDGs.
- During the Covid-19 crisis, 3B IMPACT helped Muuvment strategically pivot to help major employers manage business continuity and employees’ wellbeing during social distancing measures, supporting SDG 3 (Good Health and Wellbeing) and SDG 8 (Decent Work and Economic Growth). Equally, we supported Muuvment’s employee wellbeing offering by sourcing and creating reliable content, and working with pilot clients on campaigns for topics ranging from Climate Action (SDG 13) to Ethical Supply Chains (SDG 12) to financial inclusion which is an enabler for multiple SDGs.